![]() I think that to me it is the high bar as far as the type of animation that SyFy would want to do.” SyfyĪlien News Desk is part of Syfy’s brand evolution. It’s a show that when I watch it, I’m exceedingly jealous of, I will say that. I think it’s brilliant, I think the writing is amazing. ” My favorite show on TV right now is Rick and Morty. Why should Adult Swim have all the fun?,” McCumber said. It’s mostly, at this point, one network and we think there’s an opportunity there. ![]() “If you look at the top 30 shows every day in cable, you see a lot of unscripted and a lot of animation. The block, led by flagship series Rick and Morty, has enjoyed a tremendous ratings success in the young demographics, with other networks taking notice. ![]() Syfy’s animation push comes amidst an unprecedented boom of adult animation fare, with more than a dozen new series ordered over the past year across Fox, TBS, Netflix, Hulu, Amazon, CBS All Access, Apple and DC Universe.Īdult Swim was a pioneer in putting edgy adult animation original series in late night as an alternative to off-network sitcoms and dramas that traditionally had occupied the time period on basic cable networks. “If there is a series of five-minute shorts that is really out there, really fun animation, we would figure out a way to get it on the air.” “In the world of genre animation, we want to open it up to experimental indie projects,” regardless of the length. “We look at this as a late-night playground for us,” McCumber said. SyfyĪs it prepares to launch Alien News Desk, its second original animated series ever, Syfy is already in development on others. While topical, the bulk of the show will have evergreen material so episodes could be rerun months later and not feel out of date. While it won’t air the same week, it will be fast enough for the program to feel current referencing ongoing and recent events. To accomplish that, Alien News Desk will have a relatively quick turnaround in the vein of South Park. People do it way better than SyFy can but what we can do is bring a point of view that’s completely different, completely unique and something that’s not there in the marketplace right now.” “Politics, current events are covered ad nauseam. “We loved it because it was a way for us to do topical animation and doing a take on what’s happening in real life from an alien point of view, which we think is a really fun way to do it,” McCumber said. Heather Olander, SVP, Alternative Development & Production for USA & Syfy, tracked down Alien News Desk, which at one point had been in development at MTV, and brought it to Syfy where topicality is already part of the brand via Syfy Wire, which has grown into the #2 genre site. ![]() “I think this is a real opportunity for Syfy to open up a new area of business for us, which is late-night original animation,” said Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment, who oversees USA Network and Syfy. ![]() That encouraged Syfy brass to use Futurama as a platform for launching a foray into original adult animation series. The reruns have been a success, boosting Syfy’s late-night ratings by 13% in the adults 18-34 demographic and bringing new audiences, with 69% of its viewers new to the network (3Q18). The network pursued aggressively the rights to Matt Groening’s futuristic comedy when they became available. Alien News Desk is slated to air at 11 PM as a companion to Syfy’s acquired animated series Futurama. ![]()
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